TALi Website Design
The primary goal for TALi Health’s website re-design was to segment the content and visual language across three distinct audiences; Parents, Education and Healthcare Professionals.
Three colours were added to expand on TALi’s brand language — Yellow was to be used in comms involving parents, Blue for Educators and Mint for Healthcare Professionals.
Another key design feature was the use of soft abstract shapes which were pulled from the pre-existing website and simplified, paired with images of children and families with the intention of establishing a more approachable and consumer friendly visual identity.
In collaboration with the UX Lead, I assisted in building out the information architecture and putting together wireframes for a few unique pages. My primary role in this project involved designing and building the website styleguide and generating a visual asset library which included edited photography and designing bespoke icons and illustrations. I also assisted with the build utilising custom built templates and inputting content within the Hubspot CMS.